Saturday, 2 October 2010

'Survival'

Blade Runner City: You Tube 


In my anticipation to announce the genesis of Future City I failed to explain the logic behind the concept. I find myself in the second stage of an MA in Fashion and Lifestyle Promotion. Future City is the brainchild of a twelve month research project which has explored just about everything to do with the promotion and lifestyle industry in 2050- sustainability was just one of the areas that interested me. 

I cant decipher how we (the planet that is) have got ourselves in this situation; perhaps I am naive but climate change/ global warming/ carbon footprint & sustainability are terms that have emerged over the last 10 years; where was our concern and worry pre millennium? No wonder the average household are confused what role they have to play in the this sobering adventure we call ‘Survival’.  

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